An error occured on the server, please try later or contact the customer service

  • Choose location

    Choose your location and language.

    Change currency

    There is only one currency available for your location: € - EUR

    Change language

    There is only one language available for your location: English

Why Shop online

Choose location

Choose your location and language.

Change currency

There is only one currency available for your location: € - EUR

Change language

There is only one language available for your location: English

Main content

NEW ROUGE
PUR COUTURE

Give in to a burst of pure color in an instant lip
fusion. PURE COLOR, PURE CARE. PURE COUTURE.
Get ready to meet your new couture obsession.

DISCOVER

NEW ROUGE
PUR COUTURE

Give in to a burst of pure color in an instant lip
fusion. PURE COLOR, PURE CARE. PURE COUTURE.
Get ready to meet your new couture obsession.

DISCOVER

PURE COLOR.

40 SHADES IN 4 COUTURE COLOR
FAMILIES FOR EVERY SKIN TONE &
ATTITUDE

ROUGE
MUSE
 
NU
MUSE
 
ORANGE
MUSE
 
PINK
MUSE
 

    PURE CARE

    Load of 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from the Ourika Community Gardens. Up to 16h protection & comfort feel.


    COUTURE ME UP

    ROUGE PUR COUTURE

    ROUGE PUR COUTURE

    PURE COLOR-IN-CARE SATIN LIPSTICK

    ROUGE MUSE
    Discover
    ROUGE PUR COUTURE

    ROUGE PUR COUTURE

    PURE COLOR-IN-CARE SATIN LIPSTICK

    NU MUSE
    Discover
    ROUGE PUR COUTURE

    ROUGE PUR COUTURE

    PURE COLOR-IN-CARE SATIN LIPSTICK

    ORANGE MUSE
    Discover
    ROUGE PUR COUTURE

    ROUGE PUR COUTURE

    PURE COLOR-IN-CARE SATIN LIPSTICK

    PINK MUSE
    Discover

    YSL LIP STYLIST

    From daring red to statement nude, from audacious orange to bold pink – find your personal rouge pur couture.

    FIND YOUR PERSONAL SHADE

    YSL LIP STYLIST

    From daring red to statement nude, from audacious orange to bold pink – find your personal rouge pur couture.

    FIND YOUR PERSONAL SHADE

    T O O L S & S E R V I C E S

    TRY IT ON

    DARE TO VIRTUALLY TRY ON 700+ SHADES
    IN JUST ONE CLICK.
    DISCOVER MORE

    REFILL YOUR LIPSTICK

    REFILL YOUR MUSE SHADE IN ONE CLICK.
     
    REFILL NOW

    MAKE IT YOURS

    MAKE IT PERSONAL WITH OUR
    COMPLIMENTARY ENGRAVING SERVICE.
    PERSONALIZE NOW

      R O U G E  P U R  
      C O U T U R E  F A M I L Y

      ROUGE PUR COUTURE
      THE BOLD

      BOLD COLOR & SHINE
      HIGH PIGMENT
      LASTING COMFORT
      15 SHADES
      SHOP NOW

      ROUGE PUR COUTURE
       

      PURE COLOR
      SATIN FINISH
      UP TO 16H COMFORT*
      40 SHADES
      SHOP NOW

      ROUGE PUR COUTURE
      THE SLIM

      LEATHER MATTE FINISH
      24 SHADES
      ALL DAY WEAR
      HIGH COVERAGE
      SHOP NOW
      Orientation message
      For the best experience, please turn your device