An error occured on the server, please try later or contact the customer service

  • Choose location

    Choose your location and language.

    Change currency

    There is only one currency available for your location: € - EUR

    Change language

    There is only one language available for your location: English

Why Shop online

Choose location

Choose your location and language.

Change currency

There is only one currency available for your location: € - EUR

Change language

There is only one language available for your location: English

Main content

ROUGE PUR COUTURE

Refill Try it On
ROUGE PUR COUTURE

ROUGE PUR COUTURE

PURE COLOR-IN-CARE SATIN LIPSTICK

ROUGE PARADOXE, 1 of 13 ROUGE LIBRE, 2 of 13 Selected LE ROUGE, 3 of 13 ROUGE EXTRAVAGANCE, 4 of 13 SUBVERSIVE RUBY, 5 of 13 ROUGE MUSE, 6 of 13 ROUGE INSOLITE, 7 of 13 ROUGE LEGION, 8 of 13 BRAZEN BORDEAUX, 9 of 13 EPPORTLESS VERMILLION, 10 of 13 ROUGE EROS, 11 of 13 ROUGE FEMININ, 12 of 13 ROUGE PROVOCATION, 13 of 13
PDP Tabs

WHAT IT IS

PURE COLOR
Burst of pure color.
Pure pigments transform in an instant lip fusion.
Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
Effortless glide for a high precision foolproof application in one swipe.

PURE CARE
High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

PURE COUTURE
Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

*Consumer test on 300 women

KEYWORDS

SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

RESULTS/FINISH/EFFECT

PURE COLOR SATIN FINISH

TYPE

Satin Lipstick

STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET
OCTYLDODECANOL ● PENTAERYTHRITYL TETRAISOSTEARATE ● PROPYLENE GLYCOL DIBENZOATE ● NEOPENTYL GLYCOL DIHEPTANOATE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● POLYETHYLENE ● POLYBUTENE ● HYDROGENATED CASTOR OIL DIMER DILINOLEATE ● HYDROGENATED COCO-GLYCERIDES ● CI 15850 / RED 6 ● CI 15850 / RED 7 ● CI 45410 / RED 28 LAKE ● MICA ● CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE ● SILICA SILYLATE ● CAPRYLIC/CAPRIC TRIGLYCERIDE ● CI 77891 / TITANIUM DIOXIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CERAMIDE NP ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● ANISE ALCOHOL ● SILICA ● POLIANTHES TUBEROSA FLOWER EXTRACT ● OPUNTIA FICUS-INDICA FLOWER EXTRACT ● PARFUM / FRAGRANCE ●


THIS PRODUCT IS PART OF OUR GLOBAL COMMITMENT TO REDUCE OUR USE OF NATURAL RESOURCES AND OFFER MORE SUSTAINABLE PRODUCTS.

  • This product is refillable in our 4 muse shades. Refilling your lipsticks helps save 92%* total metal weight and -68%** total plastic weight. Discover the refill here
  • This product contains tuberose and prickly pear sustainably sourced from YSL Beauty Ourika Community Gardens in Morocco. Discover more here
  • The carboard used for the recyclable box is FSC™ MIX Certified. By using an FSC™ certified cardboard for the boxes, YVES SAINT LAURENT BEAUTY supports forest management that respects people and nature
  • This product is manufactured in a factory in France powered by 100% renewable energy****
*The calculation is based on the comparison between metal materials on finish good and refill format
**The calculation is based on the comparison between plastic materials on finish good and refill format
***Refills available in 4 muse shades : nu muse, rouge muse, orange muse, pink muse
****At the end of 2022. Find more information on the Universal Registration Document.


DISCOVER MORE

    WHAT IT IS

    PURE COLOR
    Burst of pure color.
    Pure pigments transform in an instant lip fusion.
    Full coverage in a weightless creamy texture for couture satin look and bare lip feel.
    Effortless glide for a high precision foolproof application in one swipe.

    PURE CARE
    High-care formula with 80% smoothing lip care base concentrated in ceramides, tuberose & prickly pear extracts from ourika community garden. Up to 16h protection & comfort feel*. Softer and smoother lips with each application.

    PURE COUTURE
    Expertly curated 40 shades of couture in 4 color families designed for every skin tone & attitude.

    Packaging designed with sustainability at heart with refills available in YSL’s 4 muse shades: rouge muse, nu muse, orange muse, pink muse.

    *Consumer test on 300 women

    KEYWORDS

    SATIN LIPSTICK, PURE COLOR, PURE CARE, CERAMIDES, COMFORT, PROTECTION, LIP COLOR, LIP CARE

    RESULTS/FINISH/EFFECT

    PURE COLOR SATIN FINISH

    TYPE

    Satin Lipstick

    Shipping Methods and Rates

    Shipping offers are only valid on orders containing full price products shipped in the continental United States and applies to Standard Ground shipping orders only. Gift certificates do not qualify for the promotion. Not valid for cash. Previous purchases are not eligible for adjustments.

    yslbeautyus.com ships to US addresses only. Our express shipping does not deliver on Saturday or Sunday nor do they deliver to Post Office boxes. APO orders will be shipped via Smartpost please anticipate a 4 to 6 week delivery. Standard shipping charges apply. Orders shipping to Alaska, Hawaii, U.S. Territories take 6-8 days. We do not ship outside of the U.S. at this time.

    1. Standard Shipping (3-5 business days)
    - Complimentary shipping on all orders of $75 or more. For orders under $75, standard rates apply; see costs at checkout.

    2. Express Service - Next, Second and Third Day Shipping
    - Next Day cost is $20.00 for orders under $100 (1-2 business days)
    - $1 additional for each $100 after that ($21.00 for orders $100 - $200, etc.)

    - 2 Day cost is $15.00 for orders under $100 (2 business days)
    - $1 additional for each $100 after that ($16.00 for orders $100 - $200, etc.)

    - 3 Day cost is $10.00 for orders under $100 (3 business days)
    - $1 additional for each $100 after that ($11.00 for orders $100 - $200, etc.)

    Please note, due to UPS shipping regulations, a number of our products are required to ship by ground within the United States. Additionally, these products cannot ship to the U.S. Virgin Islands. If priority shipping is selected upon check-out, you will be notified if one or more of your products are not eligible and the entire order will be shipped via ground shipping.

    Change Submitted Orders

    To change an order you have already placed, please contact a Yves Saint Laurent beauty Customer Representative at 1.866.725.6791 or email us at Customer Service and select the subject ""Online Order"" in My Question drop-down menu. To expedite your request, please have your order confirmation number available. We will always do our best to accommodate your needs.

    Returns & Exchanges

    Should you ever purchase anything from the Yves Saint Laurent Beauty eCommerce website (yslbeautyus.com) that is not pleasing to you, you may return it for a full 100% refund via Yves Saint Laurent Beauty's eCommerce website within 60 days. Products sold via yslbeautyus.com may not be returned to other store locations.
    Customers who purchase products from the Yves Saint Laurent Beauty website may return them by mail. Please call 1.866.725.6791 for more details. Yves Saint Laurent Beauty products purchased in all other locations may not be returned to the Yves Saint Laurent Beauty eCommerce website.
    For our bookkeeping purposes, we respectfully request that you include the sales receipt and/or invoice with any return. If you purchase Yves Saint Laurent Beauty products from unauthorized retailers or other unauthorized sources, we regret that we cannot offer you our money-back guarantee or otherwise assist you with any problems that you may encounter.

    If you require further information regarding the return of any Yves Saint Laurent Beauty products, please do not hesitate to call us at 1.866.725.6791 it would be our pleasure to assist you.

    Yves Saint Laurent Beauty Guarantee

    At yslbeautyus.com, we stand behind our service, our products and our customers. That is why we have a 100% satisfaction guarantee behind every online purchase from yslbeautyus.com. If, for any reason, you should ever purchase a Yves Saint Laurent product from yslbeautyus.com that is not pleasing to you, you may return it to yslbeautyus.com for a full 100% money-back guarantee.

    Order Status

    We process orders Monday through Friday in the order in which they are received. Orders placed after 12:00PM EST (Noon) will not be processed until the next business day.

    To check the status of your order, please use the tracking number included in your shipping confirmation email. For questions regarding your order, please call us at 1.866.725.6791 or email us at Customer Service and we would be happy to assist you.

    Report Order Problem

    If your order is missing a product, contains a damaged item, or any other concern, please contact a Yves Saint Laurent beauty Customer Representative at 1.866.725.6791 or email us at Customer Service. To expedite your request, please have your order confirmation number available. We will always do our best to accommodate your concern as efficiently as possible.

    International Shipping

    We regret that we do not ship outside the U.S. at this time for orders placed at yslbeautyus.com.

    International Credit Card Payments

    Consumers using international credit cards issued in CHINA, BRAZIL, CANADA, GERMANY, UK or US can place orders on this website provided that the SHIP-TO ADDRESS is in the UNITED STATES. We are sorry, at this time we are unable to accept International credit cards from countries not listed above.

    STEP 1/ START WITH YOUR CUPID'S BOW AND UPPER LIP : - STARTING AT THE CENTER OF THE UPPER LIP, USE THE TIP OF THE BULLET TO SHAPE THE CUPID’S BOW AND WORK TOWARDS THE LIP CORNERS
    STEP 2/ THE LOWER LIP : FOR THE LOWER LIP, APPLY FROM THE CORNERS OF THE LIP TOWARDS THE CENTER USING THE EDGES OF THE BULLET

    T O O L S   &   S E R V I C E S

    TRY IT ON

    DARE TO VIRTUALLY TRY ON 700+ SHADES
    IN JUST ONE CLICK.


    DISCOVER MORE

    REFILL YOUR LIPSTICK

    REFILL YOUR MUSE SHADE IN ONE CLICK.



    REFILL NOW

    LIP STYLIST

    FIND THE PERFECT FIT FOR YOUR LIPS




    TRY NOW

      N O T H I N G   B U T   C O U T U R E

      PURE COLOR

      PURE CARE

      PURE COUTURE

        43 SHADES
        OF COUTURE

        4 COLOR FAMILIES
        FOR ALL SKIN TONES & ATTITUDES

        D I S C O V E R   O U R
          3   N E W   S H A D E S
          O F   N U D E

        N14 NUDE
        RENDEZ-VOUS

        NUDE IS A BOLD STATEMENT WHEN DRESSED
        IN SHADE N14 NUDE RENDEZ-VOUS


        TRY YOUR TONE

        N15 NUDE SELF
         

        DARE TO ENTER YOUR NUDE ERA WITH
        SHADE N15 NUDE SELF FOR THE UNSHY



        TRY YOUR TONE

        N44 NUDE
        LAVALLIÈRE

        MAKE AN IRRESISTIBLE STATEMENT EVERY TIME
        YOU DRESS IN SHADE N44 NUDE LAVALLIÈRE


        TRY YOUR TONE

          R E V E A L   Y O U R  
          A T T I T U D E

            THEY ALREADY LOVE IT

            4,9

             
            STRONG SCENT WITH
            A VERY NICE AROMA, LASTING ALL DAY. LOVE IT!

            @jackie25
            LOVED THIS PERFUME! GOT
            STOPPED ALL DAY BY
            DIFFERENT PEOPLE ASKING…
            @becky79
            LONG LASTING, BEAUTIFUL
            WARM SCENT. ONE OF MY
            FAVOURITES.

            @catkvts
            MY SKIN FEELS SO SMOOTH
            AND RESTORED! I BARELY PUT
            MAKE UP ON THE NEXT DAY...
            @elodiedipatrizi
              PDP Routine Section

              THE PRODUCTS YOU NEED

              ALL HOURS FOUNDATION
              Try it On

              ALL HOURS FOUNDATION

              FULL WEAR, FEELS BARE. LIVE WITHOUT COMPROMISE.
              24H NATURAL LUMINOUS MATTE FINISH.

              Color:
              LW1
              Select a colour for ALL HOURS FOUNDATION
              LC1, 1 of 40
              LC2, 2 of 40
              LC3, 3 of 40
              LC4, 4 of 40
              LC5, 5 of 40
              LC6, 6 of 40
              LN1, 7 of 40
              LN4, 8 of 40
              LN7, 9 of 40
              Selected LW1, 10 of 40
              LW4, 11 of 40
              LW7, 12 of 40
              MN1, 13 of 40
              MN4, 14 of 40
              MN7, 15 of 40
              LN3, 16 of 40
              LN6, 17 of 40
              LN8, 18 of 40
              LN9, 19 of 40
              LW8, 20 of 40
              LW9, 21 of 40
              MC2, 22 of 40
              MC5, 23 of 40
              MN5, 24 of 40
              MN6, 25 of 40
              MN8, 26 of 40
              MN9, 27 of 40
              MN10, 28 of 40
              MW2, 29 of 40
              MW8, 30 of 40
              MW9, 31 of 40
              DC7, 32 of 40
              DC9, 33 of 40
              DN1, 34 of 40
              DN3, 35 of 40
              DN5, 36 of 40
              DW1, 37 of 40
              DW2, 38 of 40
              DW4, 39 of 40
              DW7, 40 of 40
              Discover
              MASCARA VOLUME EFFET FAUX CILS
              Try it On

              MASCARA VOLUME EFFET FAUX CILS

              False lash effect mascara

              Color:
              1 High Density Black
              Select a colour for MASCARA VOLUME EFFET FAUX CILS
              Selected 1 High Density Black, 1 of 5
              2 Rich Brown, 2 of 5
              3 Extreme Blue, 3 of 5
              5 Burgundy, 4 of 5
              6 - Deep Night, 5 of 5
              Discover
              ROUGE PUR COUTURE
              Refill Try it On

              ROUGE PUR COUTURE

              PURE COLOR-IN-CARE SATIN LIPSTICK

              Color:
              LE ROUGE
              Select a colour for ROUGE PUR COUTURE
              ROUGE PARADOXE, 1 of 47
              ROUGE LIBRE, 2 of 47
              Selected LE ROUGE, 3 of 47
              ROUGE EXTRAVAGANCE, 4 of 47
              SUBVERSIVE RUBY, 5 of 47
              ROUGE MUSE, 6 of 47
              ROUGE INSOLITE, 7 of 47
              ROUGE LEGION, 8 of 47
              BRAZEN BORDEAUX, 9 of 47
              EPPORTLESS VERMILLION, 10 of 47
              ROUGE EROS, 11 of 47
              ROUGE FEMININ, 12 of 47
              ROUGE PROVOCATION, 13 of 47
              BEIGE TRENCH, 14 of 47
              NUDE LACE, 15 of 47
              NUDE DECOLLETE, 16 of 47
              NU INATTENDU, 17 of 47
              TRIBUTE NUDE, 18 of 47
              UNSHY CACAO, 19 of 47
              DESIRE ROSE, 20 of 47
              BLOUSE NU, 21 of 47
              NU MUSE, 22 of 47
              NUDE STILETTO, 23 of 47
              BRUN CAFTAN, 24 of 47
              NUDE INSTINCT, 25 of 47
              EFFORTLESS MAROON, 26 of 47
              WILD CINNAMON, 27 of 47
              LE ORANGE, 28 of 47
              FIERY RED, 29 of 47
              RUSTY ORANGE, 30 of 47
              ORANGE FATAL, 31 of 47
              PRÊT A PORTER CRIMSON, 32 of 47
              TRANSGRESSIVE CORAL, 33 of 47
              ORANGE MUSE, 34 of 47
              LIBERATED PLUM, 35 of 47
              ROSE NO TABOO, 36 of 47
              PINK TUXEDO, 37 of 47
              CHIC CORAL, 38 of 47
              PINK MUSE, 39 of 47
              ROSE CELEBRATION, 40 of 47
              REFILL NUDE MUSE, 41 of 47
              REFILL ORANGE MUSE, 42 of 47
              REFILL PINK MUSE, 43 of 47
              REFILL RED MUSE, 44 of 47
              NUDE RENDEZ VOUS N14, 45 of 47
              NUDE SELF N15, 46 of 47
              NUDE LAVALLIERE N44, 47 of 47
              Discover

              GET YOUR PERFECT ROUTINE

              ALL HOURS FOUNDATION
              MASCARA VOLUME EFFET FAUX CILS
              ROUGE PUR COUTURE
              <span class="h-text-size-18-for-large h-text-size-14-for-small c-section__description"> S N A P S H O T S </span>

              S N A P S H O T S

              #COUTURE
              ME UP

              I MAKE A STATEMENT THE INSTANT I WALK INTO
              A ROOM. FEEL MY PASSION, EMBRACE MY INTENSITY,
              KNOW MY TRUE COLORS. #COUTUREMEUP
              PDP You May Also Like

              You May Also Like

              THE SLIM VELVET RADICAL - VIBING NUDES
              Try it On

              THE SLIM VELVET RADICAL - VIBING NUDES

              Color:
              316
              Select a colour for THE SLIM VELVET RADICAL - VIBING NUDES
              Selected 316, 1 of 3
              317, 2 of 3
              318, 3 of 3
              Discover
              TOUCHE ECLAT ILLUMINATING PEN
              Try it On

              TOUCHE ÉCLAT ILLUMINATING PEN

              Conceal - Highlight - Contour

              Color:
              0 Luminous Milk
              Select a colour for TOUCHE ÉCLAT ILLUMINATING PEN
              Selected 0 Luminous Milk, 1 of 14
              1 Luminous Radiance, 2 of 14
              1.5 Luminous Silk, 3 of 14
              2 Luminous Ivory, 4 of 14
              2.5 Luminous Vanilla, 5 of 14
              3 Luminous Peach, 6 of 14
              3.5 Luminous Almond, 7 of 14
              4 Luminous Toffee, 8 of 14
              4.5 Luminous Sand, 9 of 14
              5 Luminous Honey, 10 of 14
              5.5 Luminous Praline, 11 of 14
              6 Luminous Amber, 12 of 14
              6.5 Luminous Toffee, 13 of 14
              7 Luminous Mocha, 14 of 14
              Discover
              PURE SHOTS NIGHT REBOOT SERUM
              Refillable Pure Shots & Serum Badge

              PURE SHOTS NIGHT REBOOT SERUM

              Reduces fatigue signs by morning. Moonlight Cactus + Glycolic Acid.

              Discover
              MASCARA VOLUME EFFET FAUX CILS
              Try it On

              MASCARA VOLUME EFFET FAUX CILS

              False lash effect mascara

              Color:
              1 High Density Black
              Select a colour for MASCARA VOLUME EFFET FAUX CILS
              Selected 1 High Density Black, 1 of 5
              2 Rich Brown, 2 of 5
              3 Extreme Blue, 3 of 5
              5 Burgundy, 4 of 5
              6 - Deep Night, 5 of 5
              Discover
              ROUGE PUR COUTURE THE BOLD
              NEW Try it On

              ROUGE PUR COUTURE THE BOLD

              BOLD SHINE COLOUR LIPSTICK

              Color:
              01 Le Rouge
              Select a colour for ROUGE PUR COUTURE THE BOLD
              Selected 01 Le Rouge, 1 of 17
              2 WILFUL RED, 2 of 17
              4 REVENGED RED, 3 of 17
              6 REIGNITED AMBER, 4 of 17
              7 UNHIBITED FLAME, 5 of 17
              8 FEARLESS CARNELIAN, 6 of 17
              9 UNDENIABLE PLUM, 7 of 17
              10 BRAZEN NUDE, 8 of 17
              11 FRONTAL NUDE, 9 of 17
              12 NU INCONGRU, 10 of 17
              21 Rouge Paradoxe, 11 of 17
              1971 ROUGE PROVOCATION, 12 of 17
              13 Nude Era, 13 of 17
              1968 Nude Statement, 14 of 17
              ROSEWOOD ENCOUNTER 16, 15 of 17
              DARING NUDE 17, 16 of 17
              NUDE LAVALLIERE 44, 17 of 17
              Discover
              PDP Reviews
              Orientation message
              For the best experience, please turn your device