YSL BEAUTY
DRIVING CHANGESINTERNATIONAL
WOMEN'S DAYON INTERNATIONAL WOMEN’S DAY, YSL BEAUTY TAKES
A WALK WITH LIBRE AMBASSADOR, DUA LIPA, TOWARDS WOMEN EMPOWERMENT AND CELEBRATES THE OURIKA COMMUNITY GARDENS’ WOMEN COOPERATIVE
DISCOVER
DUA LIPA'S
JOURNEY
IN THE OURIKA
COMMUNITY
GARDENS.
Throughout the exclusive LIBRE capsule, Dua Lipa walks us through the gardens to explain the social impact of the program and explores how some of the brand’s most emblematic ingredients are being carefully selected and harvested by the collective of women.
CULTIVATE
WOMEN’S
INDEPENDENCE
By supporting the creation of a cooperative to harvest and take care of the garden, YSL Beauty continues the uninterrupted dialogue with woman whom the designer saw as free and confident heroines. This social program promotes local craftsmanship while fostering women’s financial independence and inspires change across the region.
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GROWING
WHAT’S PRECIOUS
In the Ourika Community Gardens, every raw material is special. More than 200 species grow up here, all carefully selected and sustainably harvested. The gardens' unique soil and climate conditions provide high qualitative and distinctive olfactive inflexions to the extracted notes.
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C A P T U R I N G T H E E X C E P T I O N A L
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POWERFUL
BOTANICALS
The botanicals grown sparks new sustainable innovations. In the LIBRE Family, a lot of products contain precious ingredients growing in the Ourika Community Gardens such as LIBRE Hair Mist’s Pomegranate or LIBRE’s Body Oil Fig Extract. For LIBRE Le Parfum, the gardens’ saffron is captured through a technology called headspace. This technic provides the incandescent signature fragrance by capturing the olfactory signature with distinct facets owing to the terroir the saffron crocuses are grown on.
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