REFILL TO REWILD
POWERED BY REWILD OUR EARTH,
YSL BEAUTY'S GLOBAL PROGRAM
TO PROTECT AND RESTORE THE
ENVIRONMENT.
IN PARTNERSHIP WITH
STARTING JANUARY 2024, EACH FRAGRANCE REFILL PURCHASE* WILL FUND THE REWILDING OF A PARCEL OF LAND IN ENDANGERED REGIONS.
*ONLY AVAILABLE IN SELECT MARKETS
HOW DOES IT WORK
It's never been easier to get involved in impacting your communities.
GET YOUR REFILL ON
YSL BEAUTY WEBSITE
or Libre fragrance refill
in select markets.
PROGRAM
CERTIFICATE
by email with a link to the land
parcel rewilded on your behalf.
EXPLORE THE
IMPACT MAP
discover the project area and
specific land parcel in more detail.
TRACK THE
PARCEL EVOLUTION
informed on the project's progress.
Keep refilling to keep rewilding.
ABOUT
THE GLOBAL PROGRAM
In the face of mounting challenges, the Earth now stands at a crossroads. 75% of its ecosystems have been degraded
and over 1 million species are at the brink of extinction. With its new glocal loyalty initiative, YSL Beauty
furthers its commitment to help nature return to its wild state by rewarding the sustainable choice of opting for
refillable products to reduce packaging waste. For every refill bought on select yslbeauty.com boutiques, YSL Beauty
will support the rewilding of a parcel of ecologically threatened land (via restoration or conservation).
To bring this project to life, YSL Beauty leverages its partnership with global non-profit organization Re:wild in a
joint mission to protect and restore the planet's biodiversity, and prevent its degradation.
Keep refilling. Keep rewilding.
“Our livelihood and the health of our planet depends on the wild; we are all connected to the
natural world. Through this long-term collaboration with YSL Beauty, we will advance our efforts
to protect and restore the Earth’s most irreplaceable areas.”
DR. PENNY LANGHAMMER
EXECUTIVE VP AT RE:WILD
DISCOVER
OUR LOCAL PROJECTS
Canada
Located in the South Okanagan grasslands, the White Lake Basin is home to a diverse community of native plants and animals. Yet, the area faces today a great threat as grasslands emerge as one of the most endangered ecosystems on Earth. With the help of its local NGO partner, The Nature Trust of British Columbia, YSL Beauty will rewild at least 10,000 parcels of endangered grassland.
Indonesia
The Indonesian island of Sulawesi hosts one of the world's most unique and biodiverse regions. However, the area's accelerated urbanization over the past few years has led to a concerning increase in the potential harm to its ecosystem. YSL Beauty will contribute to the restoration of at least 10,000 parcels of the island's forests.
Morocco
The Ourika Valley in Morocco, which lies at the heart of YSL Beauty's sustainability strategy, is a region where the brand cultivates a range of ingredients (such as pomegranate, marshmallow, iris, jasmine, walnut, and saffron). Today, the area is at risk due to rising temperatures, deforestation, and frequent natural disasters. Pursuing its mission to help restore the Valley and reverse the effects of desertification, YSL Beauty will rewild at least 10,000 parcels of the ecologically threatened land.
OUR ENVIRONMENTAL COMMITMENTS
Rewild our earth
the environment in partnership with
NGO.
Reduce our impact
and offer more sustainable products.
