PUSH THE BOUNDARIES
Discover the documentary series dedicated to today's modern leaders of change.
PUSH THE BOUNDARIES
YSL BEAUTY LAUNCHES A DOCUMENTARY SERIES OF PEOPLE LEADING THE CHANGE
As M. Saint Laurent once said, ‘I participated in the transformation of an era’.
In 2021, we become part of creative and cultural movements where talented people dare to play with the limits of society. We believe that the boundaries of society are not fixed. So, in recognition of today’s seismic cultural shift, we join the wave of change in support of those with the courage to stand out from the crowd.
“Push The Boundaries” has been created to
empower and support daring people who are
surpassing society’s limits in order to create
change.
Stephan Bezy,
International General Manager at YSL Beauty
MEET BADGYAL CASSIE
PROFESSIONAL DANCER & CHOREOGRAPHER
Having arrived in France from Central Africa at the age of 7, Cassie is driven by her love of African dance; its culture, its movement and the stories it has to tell. Although her greatest inspiration growing up was her mother, she feels she lacked female role models who had the confidence, determination andresilience to break free from the expectations society places on girls.
Today, she uses dance as a mean to teach young girls to discover their own determination, to embrace the challenge – and to change the world for themselves.
"No more waiting; dance is her power."
#PUSHTHEBOUNDARIES
WITH
YSL Beauty believes that the boundaries of society are not fixed. So, in recognition of the seismic cultural shift taking place today, the brand prepares to join the wave of change in support of those with the courage to stand out from the crowd and shatter the boundaries society has imposed upon them with the documentary “Push The Boundaries”.
JASMINE ASIA
GAMER
As a child, Jasmine found it hard to make friends. Gaming made her feel better - like she belonged in her world of her own making.
Watch other videos
-
-
JASMINE ASIAAs a child, Jasmine found it hard to make friends. Gaming made her feel better - like she belonged in her world of her own making. -
CHLOÉ CAILLETChloé taught herself the skills she needed to forge her own path in life and is encouraged that other women in the industry are now being taken more seriously. -
CASSIEFrom Central African Republic to France, @badgyalcassiee is committed to taking the tenacity that she had to develop, to teach other girls how to push the boundaries for themselves. -
ANASTASIA VYADROBeginning at the end. @Vyadron's craft actually started when she quit ballet at the age of 16. After defining her true desires she eagerly rushed back into the studio to pave a new path of dance that expresses her unique intellect.
Pushing boundaries is what lies on the other side of fear. Are you ready to begin again? -
SACHA PERSEVA lionheart beating to the rhythm of vogue, for @ohthatpersy, voguing ignited a ferocious passion for dance and catapulted his artistic expression to the next level.
In the true spirit of PUSH THE BOUNDARIES, Sasha faces adversity by playing to nobody's rules but his own. -
JÚLIA PERICAS ANTONA radical force to be reckoned with, Spanish dancer @juulsperi is fearless when it comes to her moves. Her electric energy is coming your way. -
VALENTINA VERNIAFor @shadesofbanana, dance is an artistic expression that allows her to communicate with her body, with highly-energetic movements that tell a story without words. What's your secret for pushing the boundaries?
STEPHAN BEZY
INTERNATIONAL GENERAL MANAGER
AT YSL BEAUTY
Find out why YSL Beauty decided to take this initative to empower others to lead the change.
WHY WAS IT IMPORTANT FOR YSL BEAUTY TO CREATE
THE PUSH THE BOUNDARIES DOCUMENTARY SERIES?
We thought: What if we could push the boundaries and accompany people who move society forward, just as Monsieur Saint Laurent did? “Push The Boundaries” has been created to empower and support daring people who are surpassing society’s limits in order to create change.
WHY DO YOU THINK A NEW GENERATION IS DRIVING
CHANGE RIGHT NOW?
New beginnings are taking place all around the world. Some of them are silent; others are more obvious. The current situation calls upon us to review our relationship with ourselves and others. We want to support these daring code-breakers by empowering their creativity, helping them become even more visible and anchoring them in their own culture, so they can continue to influence others among their community.
