WHAT MAKES THE NEW MASCULINE FRAGRANCE BY YVES SAINT LAURENT, A VISION OF MODERN MASCULINITY?
Get to know the new YSL icon and dare to be yourself.
EXPRESS YOUR MASCULINITY IN ALL OF ITS FACETS WITH THE NEW MYSLF EAU DE PARFUM
Yves Saint Laurent said, “the most important encounter in life was the encounter with myself”. With this new fragrance, YSL Beauty invites you to make that encounter. To boldly express yourself with all of your nuances. To genuinely, proudly, and unapologetically embrace the exhilaration of owning who you are. To embrace your nuances and own your true self. To be bold because being yourself is the boldest thing that you can do.
MAKE A STATEMENT WITH MYSLF BY YVES SAINT LAURENT
MYSLF by Yves Saint Laurent is a generational statement on the shifting perception of masculinity and to redefine what it means to be a man. MYSLF invites you to let go of toxic cliches and lean into feelings of self-ownership, freedom, and authenticity. This fragrance explores the dynamic tension between fresh and sensual and embraces a full spectrum of olfactory nuances. More than a fragrance, it’s a statement in scent, a vision of modern masculinity.
DISCOVER THE FIRST WOODY FLORAL SCENT WITH YSL’S MYSLF
MYSLF is a fine-tuned, superbly balanced fragrance that twists the woody fragrance family with floral, because why shouldn’t a man indulge in the fresh scent of flowers? It is intense, yet subtle. Seductive, yet reserved. It is a fragrance with a lot of character.
At its heart is the sensual orange blossom, a gender-fluid flower used commonly in both masculine and feminine fragrances. Hand-harvested in Tunisia and crafted specially for YSL Beauty, it enhances the fresh, carnal, petal-like facets. It gives the fragrance its wild, beating heart and it acts like a mirror reflecting clean, innocent freshness as well as smoldering carnality.
At its opening, MYSLF is clean and vibrant, highlighting the sparkling quality of vert de bergamot crafted specifically to render the liveliness of the green scent of bergamot. The bergamot matches with the orange blossom, revealing the versatile star of the genre-defying scent.
At its base, MYSLF is subtly woody, characteristically masculine. Built around patchouli heart and Ambrofix–a 100% natural biotech material derived from sugarcane–they deliver a woody amber signature that is long-lasting, but not overpowering. Sensual and enveloping, the woody accord adds warmth, texture, and soft power to the scent.
GET TO KNOW THE PERFUMER’S BEHIND MYSLF AND THEIR INSPIRATION FOR THIS FRAGRANCE
Daniela Andrier, Christophe Raynaud and Antoine Maisondieu are the master perfumers behind this game-changing new fragrance. Daniela is known for her poetic elegance, approaching perfumes as a time capsule to enchant our senses. Daniela developed the concept for MYSLF and the idea of using flowers in a masculine scent. Christophe Raynaud is a perfumer to his core and is attributed with giving MYSLF its diffusivity and uniquely memorable trail. Antoine Maisondieu believes in simplicity and subtlety. He has imbued MYSLF with grace and nuance.
Watch the video below to hear these masters describe MYSLF in their own words.
Bold and unapologetic, a fragrance that represents the multiple facets of you. MYSLF by Yves Saint Laurent dares you to connect with yourself and explore an expression of modern masculinity. Embrace the man you are, not the man you are told to be.
MYSLF. More than a fragrance.
