YSL Beauty "MYSLF Open Casting" Terms and Conditions – Official Rules
Article 1: Organizer
The competition is organized by Prestige & Collection International for its brand, Yves Saint Laurent Beauté, S.N.C with a capital of 77,595 euros, registered in the Paris Trade and Companies Register under the number 334 171 113, whose registered office is located at 16, place Vendôme, 75001 Paris, represented by Mr. Cagdas AVSAR and Mr. Stephan BEZY duly authorized. Yves Saint Laurent Beauté (hereinafter "YSL Beauty" or the "Organizer"), a division of L'Oréal, is organizing a global open casting call (hereinafter the "Casting") for its MYSLF fragrance campaign. The Casting will take place on Instagram and TikTok from January 17, 2025, to February 3, 2025 (inclusive). This contest is officially titled the "YSL Beauty MYSLF Open Casting." This Casting is not managed or sponsored by Instagram or TikTok. All information provided is collected solely by YSL Beauty for the purposes of this Casting.
Article 2: Acceptance of Rules
Participation in the Casting constitutes full acceptance of these terms and conditions (hereinafter the "Rules"), as well as the terms of service of Instagram and TikTok, and all applicable laws and regulations.
Article 3: Eligibility
3.1. Eligibility Criteria: The Casting is open to individuals aged 18 years or older as of the date of entry, residing worldwide. Participants must have public Instagram and/or TikTok accounts to be eligible.
3.2. Availability: Participants must be available for potential campaign activities (filming) during the period communicated to the selected individual. Exact dates and locations will be provided upon selection. Travel and accommodation, if required, will be organized and covered by YSL Beauty.
3.3. Moderation Policy: Participants agree not to post content of any kind that is:
- Illegal, harmful, obscene, defamatory, discriminatory, harassing, or otherwise objectionable.
- Infringing upon the intellectual property rights of others.
- Violating the privacy or publicity rights of others.
- Misrepresenting their identity or affiliation with any entity.
- Promoting illegal activities or substances.
Article 4: How to Enter
Participants must post a short video (no longer than 1 minute, in 9:16 format) on their public Instagram and/or TikTok account interpreting the phrase "It feels so good to be MYSLF." Participants must tag @YSLBeauty and use the hashtag #MYSLFOPENCASTING. Participants may submit one entry on either TikTok or Instagram. Videos must not contain prohibited content (refer to Article 3.3 regarding the moderation policy) or copyrighted music. Entries must be submitted between January 17, 2025, and February 3, 2025 (23:59 CET). Only one entry per person per platform is allowed.
Article 5: Selection Process
The contest is open to participants residing worldwide. YSL Beauty will review all eligible entries and select the potential winner based on criteria including authenticity, originality, creativity, and alignment with the MYSLF fragrance values. The selection committee will consist of the international communication direction of the brand, at its sole discretion. The selected individual will be contacted via direct message on Instagram or TikTok during the week of February 3, 2025, or later, for further consideration. Failure to respond within the timeframe specified in the notification may result in disqualification.
Article 6: Prize
One (1) selected individual will have the opportunity to be featured in the next MYSLF campaign. This may involve appearing in digital content, print advertisements, or other promotional materials, as determined by YSL Beauty. The winner may appear in a video advertisement, be featured in social media content, and/or participate in a photoshoot. The exact nature and scope of the campaign involvement will be communicated to the selected individual. No monetary compensation is guaranteed beyond covering expenses related to campaign activities.
Article 7: Rights and Usage
7.1. Content Usage Rights: By participating in the Casting, participants grant YSL Beauty a non-exclusive, royalty-free, worldwide, license to use, reproduce, modify, distribute, and display their submitted videos (in whole or in part) for marketing and promotional purposes related to the MYSLF fragrance, across YSL Beauty social media platforms between January 17th 2025 to June 2025.
7.2. Winner's Agreement: The selected individual will be required to sign a separate agreement with YSL Beauty outlining the specific usage rights for their likeness and appearance in the MYSLF campaign materials. This agreement will cover details such as compensation, usage term, and media platforms.
Article 8: Liability and Disclaimer
YSL Beauty is not responsible for lost, late, incomplete, or misdirected entries. YSL Beauty reserves the right to modify or cancel the Casting at any time, without prior notice, for any reason. YSL Beauty is not liable for any technical malfunctions or errors that may occur during the entry process.
Article 9: Data Privacy
Information collected from participants will be used solely for administering the Casting and will be treated in accordance with L'Oréal's privacy policy. The following information will be collected from participants: name, Instagram/TikTok handle, contact information. For more information, please see the L'Oréal privacy policy online: https://www.loreal.com/en/group/global-privacy-policy/.
Article 10: Governing Law
These Rules shall be governed by and construed in accordance with the laws of France. Any disputes arising out of or in connection with these Rules shall be subject to the exclusive jurisdiction of the courts of Paris, France.
Article 11: Contact Information
For questions regarding the Casting, please contact Tian SONG at [email protected].
