OURIKA GARDENS
IMPACT
POSITIVELY
LOCAL
COMMUNITIES
A SOCIAL PROGRAM FOR WOMEN
YSL Beauté combines an innovative working approach with a responsible supply model. It relies on the expertise of local communities to obtain authentic, natural ingredients such as the famous saffron pistils used in its Or Rouge range, which launched in 2014.
YSL Beauté has developed a social program to promote the unique skills of local women and help them gain extra knowledge. Within the Ourika Gardens, YSL Beauté supported the creation of a cooperative of 32 women to care for each and every plant. A program was specially created to champion their artisanal knowledge and their community to help them acquire new skills and support their financial independence. In just three years, this unique community has doubled its revenue and promoted women’s empowerment in the region.
YSL Beauté has developed a social program to promote the unique skills of local women and help them gain extra knowledge. Within the Ourika Gardens, YSL Beauté supported the creation of a cooperative of 32 women to care for each and every plant. A program was specially created to champion their artisanal knowledge and their community to help them acquire new skills and support their financial independence. In just three years, this unique community has doubled its revenue and promoted women’s empowerment in the region.
”
Yves Saint Laurent has
always been about
empowering women.
Through these gardens,
and
the revenue the cooperative
generates,
the 32 women
have been able to
significantly
improve their
standard of living.
Caroline Nègre,
Scientific Director
GO DEEPER WITH OUR STORIES
MOROCCO:
A VIBRANT HERITAGE
At the foothills of the Atlas Mountains, where Mr. Saint Laurent rediscovers his creativity, YSL Beauté invites you to discover the Ourika Gardens.
QUALITY AT THE HEART
Follow our steps as we strive to reach industrial and operational excellence at each stage of our products lifecycle.
GROWING TODAY FOR
A BETTER TOMORROW
Dig deep into our innovative and sustainable approach for the future of YSL Beauty.
OUR CARE FOR EACH
COMPONENT
Explore our every ingredient as they meet the highest standards of quality and performance.
AS THE EXPERT SAYS
Hear what our beauty experts have to say. Go in depth with detail and have all your questions answered.
RESPONSIBLE FORMULAS
We reduce the environmental footprint of our product formulas by sourcing more raw materials in a responsible, sustainable way that respects biodiversity.
ECO-DESIGN PRODUCT
We reduce the environmental footprint of our product by creating eco-design packaging.
FROM MANUFACTURING TO TRANSPORT
We aim to continuously reduce our environmental footprint as we make our use of energy more efficient.
A FULL SUSTAINABLE CUSTOMER EXPERIENCE
Witness our eco-movement inside our redesigned environmentally friendly stores.
OUR PROGRAMS
ABUSE IS NOT LOVE
Global program to fight against intimate partner violence in partnershop with local non profit organizations.
REWILD OUR EARTH
Global program to protect and restore the environement in partnership with
NGO.
REDUCE OUR IMPACT
Reduce our use of natural resources and offer more sustainable products.
