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DROP THE LOOK
EPISODE 3 : HOW TO GET THE 90’S
COUTURE SMOKEY LOOK

A NEW SERIES OF SOCIAL MEDIA–INSPIRED LOOKS CREATED
BY TOM PECHEUX GET SET TO GO VIRAL

To celebrate this ever-evolving nature of beauty and the endless creative possibilities makeup
brings, YSL Beauté launches a new video campaign that sees Global Beauty Director Tom
Pecheux reimagine social media’s most influential trends through a couture lens that can only
be YSL. Each episode launches a new makeup look.

It’s time to reveal a hyper-nude interpretation of the iconic Nude Couture Look with
Loli Bahia. As heritage flirts with modernity, and expertise creates unforgettable
human connections, seize the chance to flawlessly break every beauty rule with an
edgy new interpretation of an essential beauty classic. Discover the bold makeup
expertise of Tom Pecheux for exclusive beauty tips and an iconic tutorial that
reinterprets one of the most daring of beauty styles. The time has come to unlock
the exclusive artistry of YSL Beauty’s couture nude look.

 

S T E P    1

DROP THE LOOK EPISODE 1

CREATE A
DEWY
SKIN

CREATE A DEWY SKIN

Prepare your skin with ALL HOURS FOUNDATION and keep your game face on lock from AM to PM with a luminous matte finish. Get indulged in 24h* of comfort and hydration with a couture matte obsession. 
Top it off with ALL HOURS SETTING POWDER in Universal shade for a natural matte finish and shine free complexion. It allows a versatile application, while creating a radiant finish and a long lasting healthy glow. 
Give your cheekbones a boost of intense, long lasting color with COUTURE BLUSH. Revel in its silky, ultra fine texture for an enhanced complexion and an instant healthy glow effect.

 

S T E P   2

DROP THE LOOK EPISODE 3

GET THE
90’S GAZE

GET THE 90’S GAZE

Give your gaze an edge with MONO CRUSH. Bring boldness to your eyes with the creamy, blendable pigment. Enhance your look in a single stroke with a range addictive colors.
Get ready to pump up the volume. Make your look louder and bolder with LASH CLASH MASCARA. Nothing complements a look quite like a voluminous, bold lash. Oversize your attitude with a clash of extreme volume and ultra black couture finish.
Give in to a flawless and long lasting glide on your eyelids with COUTURE LINER. Play with intense look and extreme precision. Beautify your look with each stroke of intense pigments.

 

S T E P   3

DROP THE LOOK EPISODE 3

GO FOR
SHINY LIPS

GO FOR SHINY LIPS

Dress your lips in intense color and couture shine with ROUGE PUR COUTURE THE BOLD.
A long-lasting shiny finish that does not smudge. Elevate your statement nude look with an audacious satin stroke of couture.


TRY ON THE
90's COUTURE
SMOKEY
LOOK VIRTUALLY

DROP THE LOOK EPISODE 1

 


BEHIND THE SCENE
EXCLUSIVES

DROP THE LOOK EPISODE 3
DROP THE LOOK EPISODE 3

DROP THE LOOK EPISODE 3
DROP THE LOOK EPISODE 3
DROP THE LOOK EPISODE 3

BEHIND THE
SCENE
EXCLUSIVES

DROP THE LOOK - EP 3
DROP THE LOOK -  EP 3
DROP THE LOOK - EP 3
DROP THE LOOK - EP 3
DROP THE LOOK - EP 3
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