Go beyond the everyday with YSL Beauty's Inside Our Makeup news.

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INSIDE
OUR MAKE UP

In makeup as in couture, YSL Beauty pushes the boundaries with unapologetic fervour. True to Yves Saint Laurent’s heritage, we give others the confidence to live by their own rules and to lead change.

MAKING A RADICAL STATEMENT

The couturier pioneered an irreverent interplay of refined textures and intense colours to make a radical statement: one of freedom and independence, of power and self determination, of subversion and confidence.

EMPOWERING WOMEN

YSL Beauty empowers women to embrace their complexities, paradoxes and singularities through a bold beauty routine and an inspired use of colour. We invite them to renew themselves every day, always letting their true, authentic self shine through. To express their unique personality with brazen creativity, by experimenting with a make-up collection offering infinite possibilities.

BEYOND THE EVERYDAY

YSL Beauty celebrates beauty as more than a simple, everyday routine. We promote beauty that draws its strength away from the beaten track and standard gender conventions. Beauty that is a renewed promise of enchantment and regeneration. Beauty that liberates us from the confines of social norms and constructs to blaze our own trail, create our own progress.

MAKING A RADICAL STATEMENT

MAKING A RADICAL STATEMENT

The couturier pioneered an irreverent interplay of refined textures and intense colours to make a radical statement: one of freedom and independence, of power and self determination, of subversion and confidence.

EMPOWERING WOMEN

EMPOWERING WOMEN

YSL Beauty empowers women to embrace their complexities, paradoxes and singularities through a bold beauty routine and an inspired use of colour. We invite them to renew themselves every day, always letting their true, authentic self shine through. To express their unique personality with brazen creativity, by experimenting with a make-up collection offering infinite possibilities.

BEYOND THE EVERYDAY

BEYOND THE EVERYDAY

YSL Beauty celebrates beauty as more than a simple, everyday routine. We promote beauty that draws its strength away from the beaten track and standard gender conventions. Beauty that is a renewed promise of enchantment and regeneration. Beauty that liberates us from the confines of social norms and constructs to blaze our own trail, create our own progress.