THE OURIKA VALLEY, MOROCCO
The Ourika Valley, Morocco, is a region where the brand cultivates a range of ingredients (such as pomegranate,
marshmallow, iris, jasmine, walnut, and saffron), and which lies at the heart of YSL Beauty’s sustainability
strategy.
The Ourika Community Gardens was started in 2013 as a socially responsible program
connected to the Earth–living proof of the brand’s commitment to sustainability.
Today, at this remarkable site that is home to more than 200 plant species, the brand
continues to help empower communities of women to better their financial situation and
life circumstances through a co-created co-operative.
Beyond the Gardens, YSL Beauty has also
A rewilding transformation in Morocco, where the brand will reverse the effects of desertification on
1,000 hectares of land.