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Rouge Pur Couture

SINCE ITS CREATION IN 1978, ROUGE PUR COUTURE REMAINS THE MANIFESTO OF AN AUDACIOUS, FREE-SPIRITED FEMINITY THAT BREAKS THE RULES TO REINVENT THEM. THE GOLDEN BRICK HAS BEEN REINVENTED: A PLAY ON THE AESTHETIC TENSION BETWEEN OPULENCE AND MINIMALISM. YSL BEAUTY OFFERS A VAST WARDROB OF INTENSE AND PURE SHADES, FROM THE MOST DELICATE TO THE MOST INTENSE. MIDNIGHT OR MIDDAY, BOYFRIEND JEANS OR SKYSCRAPER HEELS. ROUGE PUR COUTURE DRESSES THE LIPS WITH AN ALCHEMY OF HIGH-OCTANE COLOUR.

Rouge Pur Couture

Rouge Pur Couture

All of Yves Saint Laurent's expertise for sublime and silky lips.

The four iconic colors

le rouge

The four iconic colors

le fuchsia

The four iconic colors

le nude

The four iconic colors

le orange

FEEL THE RISING TENSION

HOW TO GET THE LOOK

By Lloyd Simmonds

ROUGE PUR COUTURE

Which Couture colour will dress your lips ?

#therougethatdressesme

Play the quiz

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